Ok, I love my state. I do. But, if you live in Colorado too, you’re probably aware of the new state brand and the campaign to market Colorado. The new brand includes a video that can be used to promote the state (watch the two minutes below for yourself).
It seems that Coloradans have mixed feelings on the effort – especially considering that it cost around $1.5 million in pro-bono services, with an additional $800,000 in being taxpayer dollars.
Personally, I think the video is beautiful. And while I’m not a huge fan of the logo when it stands alone, I see how marketing Colorado could be a good strategy to bring business and tourism into the state. Of course, I never support wasting taxpayer dollars. You can see how the whole issue of “branding Colorado” could be complicated.
But, I have a much bigger issue with the video and the branding campaign.
Simply put, I think it’s hypocritical to talk about how absolutely wonderful LIFE is in Colorado when Colorado does not protect the most innocent, helpless lives among us. Colorado is currently one of the least restrictive states when it comes to abortion.
LIFE is really not so valued here in Colorado. Well, unless you’re a life that is either “wanted” (I believe every baby is wanted by someone) or can take care of yourself. How, my friends, is that something to celebrate?
Here are a few statements in the branding video that ought to be applied a little differently:
“We want every day to feel like an opportunity…”
How can it feel like an opportunity for new lives – for unique, new human beings – when they can be freely killed here in Colorado? Opportunity does not include a killing free-for-all, which is pretty much the state of abortion here in Colorado.
“Most of all, we want to feel like we’re doing what we’re meant to be doing, that we are unmistakably excited to be alive.”
Wow. Yes, actually I couldn’t agree more. Even human being – every person – wants to be unmistakably excited to be alive. But how can we provide that here in Colorado when, for no reason, little reason, or any reason, we allow mothers to kill their innocent children? How can these children do what they are meant to do when they are not even allowed to remain alive?
“In Colorado, people live deliberately.”
Yes. Sadly, they are also allowed to kill deliberately, with little restriction at all.
“In Colorado, you can live the life you want.”
Unless you are a helpless, innocent, unborn human being. Then, you can only live the life (or die the death) your mother chooses for you.
“Our upward momentum as a people and as a place”
I, also, want to see Colorado move upwards. I want to see our state become a better place for ALL people to live and to thrive. But true upward momentum includes equality for all. And right now, with our blatant discrimination against the helpless unborn, we are keeping ourselves in the dark ages.
It’s time to reject the lies of Roe v. Wade. It’s time to reject the wrong philosophy that your life is only worth the value your mother places on it. It’s time to reject the outdated theories and “science” that allow abortion.
It’s time to choose the truth that every human being is a valuable person. It’s time to choose equality and equal rights for all. And it’s time to recognize the modern science that ought to inform us that every, single human being is alive and worthy of LIFE – from the very beginning.
That’s what should be our nature, Colorado.
- If you agree, consider writing a Letter to the Editor to Colorado newspapers and letting them know how life should be fully and equally celebrated here in Colorado. Feel free to use anything written here if you like it!